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Ever been on an online date so painfully bad you just had to phone a friend to process the horror? Back in 2015, I started turning those exact cinematic dating disasters into art form. Under my pen name, Fig, I began capturing the absolute lows of my online dating...
One of the most frequent conversations I have with marketing managers and small business owners is about where to draw the line on the budget. Do you invest in a beautiful, tactile brochure you can hand someone in person, or a high-converting landing page that works...
When I named this studio Elastic Design, I wasn't just looking for a catchy title. I wanted a name that described how the best work actually happens: it’s flexible, it’s resilient, and it expands to fit the space it’s given. For me, being "Elastic" means I’ve ditched...
Choosing who to trust with your brand is a bit like choosing a travel partner for a long road trip. You want someone who shares your pace, understands the map, and won't get grumpy when you take a wrong turn. In the design world, this usually comes down to two paths:...
TL/DR: When Ducere Foundation’s African Children’s Stories program began outgrowing its manual processes, Elastic Design stepped in to overhaul the publishing pipeline. By designing agile InDesign and Word templates, centralising project management in Asana, and...
We’ve all seen them: the same diverse group in a meeting or minimalist coffee cup stock photos. They are convenient and fast, but they have a major side effect – they make your business look exactly like your competitors. In a crowded market, the biggest risk isn't...
This project started with a simple, honest connection. One Community (Kismet) reached out on social media looking for people with disabilities to help with their upcoming Australian Service Disability Awards. After a transparent chat about my Dyslexia, it was clear...
There is a common myth that dyslexia is just about having trouble with spelling or reading. But if you talk to many people in the creative industries, you’ll find that being a dyslexic thinker is actually one of the greatest assets a designer can have. At Elastic...
We’ve all been there. You start a design project with the best intentions, but then life happens. An email gets buried, a feedback round takes a week instead of a day, and suddenly that "quick update" has stretched into a month-long saga. It can feel a bit like trying...
Kia ora! If you’re a founder in Aotearoa, you know that our market is unique. We value authenticity, we have a deep connection to our land and culture, and we tend to have a no-nonsense approach to business. Your logo is often the first handshake you have with a...