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Bridget Hoadley is a creative designer, illustrator and dyslexic thinker delivering high-converting design solutions across all industries.

About

Solving problems

since forever

Kia ora, I’m Bridget Hoadley, the human behind Elastic Design, a multidisciplinary design studio (currently) based in Melbourne, Australia.

I’m a creative designer, illustrator and dyslexic thinker working with folk on print and digital design, branding, illustration, marketing and art calendars.

I’m super curious about the world and have a strong, straight up no fuss ethos.

about me
Bridget with blue hair sitting on a stool, with a white brick background.

Popular services

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CWI branding
Field branding
Polio Network Victoria branding
Polio Network Victoria branding
Candela Cuban Dance logo on a sign outside a brick building.
Some merchandise placed on a teal background – there's a mock up of a black t-shirt and black tote bag. Both products include graphics created for CrewLAB and their Summer Smasher challenge.
CrewLAB logo on a variety of objects (black t-shirt, mobile phone and tote bag) all placed on a yellow background.
Intelligent Entrepreneurship logo on a variety of objects (a letterhead, lanyard, business cards and gift box. Dotted about are a pile of yellow paper clips, a orange toy rocket and a blue pencil.
Icon of a colour swatch book.

Premium branding

I’ll work with you from start to finish to create an identity that will work for your business now and in the future. I’ll even make sure your logo looks great on social media, so it gets seen by more people!
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Icon of a calendar datepad.

Custom calendars

I’ve been producing calendars for over 10 years for artists, small businesses and international brands. In partnership with BrownTrout Publishers, I also produce their New Zealand Art Calendar titles each year.
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Image of a calendar with front cover and internal spread on a light blue background. The front cover is for the 2026 Bluey calendar, as well as the January spread.
Image of a calendar with front cover and internal spread on a dark purple background. The front cover is for the 2024 Doctor Who calendar, as well as the December internal spread.
Image of a calendar with front cover and internal spread on a dark green background. The front cover is for the Todd Couper 2025 calendar, as well as the January / Kohitātea spread.
Image of a calendar with front cover and internal spread on a dark blue background. The front cover is for the 2024 Contemporary NZ Art calendar, as well as the June spread.
Image of a calendar with front cover and internal spread on a blue background. The front cover is for the 2025 Contemporary NZ Art calendar, as well as the August spread.
Image of a calendar with front cover and internal spread on a dark blue background. The front cover is for the 2026 Peter Brock calendar, as well as the May spread.
Image of a calendar with front cover and internal spread on a dark red background. The front cover is for the Todd Couper 2023 calendar, as well as the July / Hōngongoi spread.
Photo of Independence Australia's newsletter on a wooden table. The newsletter / magazine is open to the first page with the CEO's introduction, some history about the organisation and infographics.
Independence Australia's Annual Report
Independence Australia's Annual Report
Independence Australia's Brochures
Photo of Ducere Foundation's book on a wooden table. The book is open to the Sierra Leone spread – which gives information about their African Children's Stories program.
Front cover of Ducere Foundation's African Children's Stories book This collection is written by the children in Liberia.
Internal spread of Ducere Foundation's African Children's Stories book The left page is a story in English and the right page is the translated story in their local language.
Icon of a computer screen with a wiireframe.

Print design and marketing assets

I’m all about creating impactful marketing collateral for businesses. Whether it’s brochures, flyers, posters, slide decks, or graphics for clothing and merchandise — I’m here to bring your vision to life with innovative design and impeccable attention to detail.
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Icon of a computer with a wireframe on the screen.

High-converting digital assets

From full-scale websites and landing pages to email templates and banner ads, I’ve crafted designs that engage audiences and maximise conversions. My focus is always on blending creativity with functionality to deliver solutions that meet your goals and resonate with your audience.
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Image of a iMac desktop on a yellow background, within the screen is a campaign landing page for CrewLAB.
Image of a iMac desktop on a yellow background, within the screen is the Resources page for CrewLAB.
Image of a iMac desktop on a yellow background, within the screen is the Resources page for CrewLAB.
Image of a iMac desktop on a gold background, within the screen is the CWI website.
Image of a iMac desktop on a pink background, within the screen is the Ducere Women for Women in Leadership landing page.
Image of a iMac desktop on a navy background, within the screen is the Field website.
Custom Mt Victoria house illustration
Custom stripey letters
Custom It's Intermission Time, Folks illustration
CrewLAB custom illustrations
Custom illustration of family of five.
Custom Red Rope Illustration
Sisu Botanicals custom illustrations
Icon of a mug with a pencil, ruler and paint brush inside.

Custom illustration

Whether you need a quirky character for your social media campaign or a vibrant pattern to adorn your packaging, consider me your personal genie granting your creative wishes! My illustrations are tailor-made to perfectly capture your brand’s essence, your unique voice, or that story you’ve been itching to tell the world.

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"Quintessential, quirky and quality! Bridget is a born project manager, economic in the use of time, creative in the capture of the meaning of things and empathetic to the culture of each company with whom she works. As the designer for our African Children’s Stories she has a heart for our children’s life experience, a true eye for their identity and integrates design reflecting the African communities in which we work."

Di Fleming AM, Ducere Foundation

“Bridget created a series of highly differentiated campaigns aimed at various target audiences and through differing media channels. Through this high level of creativity, Bridget has successfully injected vibrancy and personality to a previously very flat brand. On top of which she works incredibly fast, gets it right the first time and is a highly collaborative and fun person to work with.”

Valerie Beeck, Independence Australia

“Bridget initially worked with me to create a new list of calendar titles – this started at five titles and has grown to the production of over 100 titles each year. Her excellent technical skills in design, production and software – and knowledge of file and image specifications for print and digital usage have ensured that we provide quality manufacturing and 100% accuracy in our products.”

Jane Pennells, BrownTrout Publishers

"Bridget has been an invaluable collaborator and leader in driving the success of our design and marketing campaigns. Her strategic guidance and industry expertise have consistently helped us surpass our goals. Bridget’s ability to combine creative problem-solving with practical execution has been a game-changer for our team."

Simon Hoadley, CrewLAB

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