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Custom type created by Bridget, with the words KIA ORA (hello). The type has hand drawn with blue and white stripes.

I'm Bridget Hoadley, the human behind Elastic Design – multidisciplinary design studio (currently) based in Melbourne.

I’m a creative designer, illustrator and dyslexic thinker (it’s like a super power) working with folk on print design, brand design, illustration, and art calendars, amongst a bunch of other projects.

My journey began over two decades ago when I discovered a passion for design and creative thinking. As a dyslexic thinker, I’ve always seen the world differently, processing information and connecting ideas in innovative ways. I’ve learned early on to embrace my unique strengths, developing a talent for crafting powerful narratives and bringing clarity to complex messages through design.

The name Elastic Design reflects my ability to stretch my creative muscles across disciplines, excelling at branding, illustration, and beyond.

At the core of Elastic Design is my straight-up, no fuss approach. I believe in clear communication, both in my designs and my interactions. I draw on my dyslexic superpowers, seeing the big picture and conveying impactful stories with simplicity and heart. My designs are insightful, compelling, and always created with humans in mind.

Photo of Bridget with blue hair sitting in a chair with her legs crossed. She's leaning back casually and smiling. Placed in front, by her feet, is her custom black tote bag with her nick name on the front in white - Fig.

Creative mindset

With over two decades experience, I’m able to excel in every stage of the design process, from strategic thinking through the developing ideas and refining them for the world to see.

Dyslexic thinking

It’s my super power. I see the world differently, processing information in creative, divergent, and lateral ways. I excel at understanding the bigger picture by connecting stories and identifying patterns in narratives that others may overlook.

No fuss ethos

I have a strong, straight up, no fuss ethos. Clear communication is at the heart of what I do as a designer, not just when creating designs but also in my everyday life.

Download my studio menu to view prices and a bunch of FAQs. 

DOWNLOAD STUDIO MENU
WHAT TO EXPECT

(when working with me)

The steps we’ll take

Booking

Book a call and let’s chat about your project. Once you’ve given the OK to proceed I’ll reserve the suggested start date in my work schedule.

book call

Planning

You’ll sign the Client Agreement and pay the deposit. Upon receiving said deposit, I’ll officially book your project into my work schedule.

Content

Prior the start date you’ll upload any supporting content (images and text) into Asana (my Project Management Tool) – so no time is wasted and I can hit the ground running.

Production

I’ll start creating your artwork on the start date. Once it’s ready for proofing, I’ll share a link with you to provide any feedback. We will work together to fine-tune the design until a final concept is reached.

Delivery

Once everything is approved and the final payment has been made – I’ll share the final artwork with you.

Project timeline

Steps

Duration

Details

Planning
1-2 weeks
Once the signed Client Agreement and paid deposit is received, your project will be booked into my work schedule.
Content
1-2 weeks
You'll upload any supporting content (images and text) into Asana – so no time is wasted and I can hit the ground running.
Design
2 weeks
I'll get to work on the artwork and share a link with you for any feedback.
Feedback
1-2 weeks
We will work together to fine-tune the design until a final concept is reached.
Delivery
1 week
Once the final payment has been made – your files will be delivered to you.

"Quintessential, quirky and quality! Bridget is a born project manager, economic in the use of time, creative in the capture of the meaning of things and empathetic to the culture of each company with whom she works. As the designer for our African Children’s Stories she has a heart for our children’s life experience, a true eye for their identity and integrates design reflecting the African communities in which we work."

Di Fleming AM, Ducere Foundation

“Bridget created a series of highly differentiated campaigns aimed at various target audiences and through differing media channels. Through this high level of creativity, Bridget has successfully injected vibrancy and personality to a previously very flat brand. On top of which she works incredibly fast, gets it right the first time and is a highly collaborative and fun person to work with.”

Valerie Beeck, Independence Australia

“Bridget initially worked with me to create a new list of calendar titles – this started at five titles and has grown to the production of over 100 titles each year. Her excellent technical skills in design, production and software – and knowledge of file and image specifications for print and digital usage have ensured that we provide quality manufacturing and 100% accuracy in our products.”

Jane Pennells, BrownTrout Publishers

A little snapshot of my experience

Industries

  • Media/Publishing
  • Events/Festivals
  • Not-for-profit
  • Higher Education
  • Disability/Aged Care
  • IT/Software
  • Retail
  • Artists/Galleries
  • Health and wellbeing
  • Sports tech
  • Clubs/communities

Brands

  • Bluey (BBC)
  • Forever Friends (Hallmark)
  • Me To You (Carte Blanche)
  • Peppa Pig (eOne)
  • Holden
  • Ford
  • Doctor Who (BBC)
  • Priceline Pharmacy
  • plus others

Skillset

  • Branding
  • Graphic Design
  • Digital Design
  • Books/Magazines
  • Illustration
  • Creative Direction
  • Publication Design
  • Strategy
  • Marketing
  • Project Management
  • Event Decor
  • Event Management

Download my studio menu to view prices and a bunch of FAQs. 

DOWNLOAD STUDIO MENU

Below are some of the tools I use in my business

Some are affiliate links which means I get a small kickback and some are just awesome.

Asana

With a deep love for being organised and getting shit done – I LOVE using Asana.

It helps me stay on track with projects, client work and even my own business strategy!

Side note: I also offer Project Management services if you need some support using the platform.

No affiliate links here – just a platform that I truely believe will help you streamline your workflow. Get Asana.

Adobe Creative Cloud

Woah! Shock horror! Yes, as a creative designer I use professional software to create artwork, you’ll see no Canva templates here.

I mostly use InDesign, Photoshop, Illustrator, XD, Acrobat, Bridge, Rush and Adobe Express.

Dropbox

I store my files in Dropbox – so that they’re accessible from anywhere and on any device.

I use Dropbox to back up my files, to share large files with others and even request files from others to save directly to my account.

I already have a TON of space on Dropbox so don’t need anymore, but if you’re new to Dropbox and need an extra space (500mb) click this referral link.

Skillshare

I love to learn new things, I’m someone who is curious about the world and what’s around me.

Which makes sense why I have a Skillshare account – an online learning community with classes in design, business and marketing, etc. Soo good!

If you’re keen to try Skillshare and get one month premium free.

Ventra IP

I host all my websites through VentraIP, honestly I couldn’t fault them!

They are complete breathe of fresh air when it comes to customer service that’s available 24/7 (and no bots!), real technical support (the team are based in Melbourne) or just general account management.

Super easy to deal with, plus they’re 100% Australian owned and operated.

Try them yourself for at least 60 days and I’ll get a small perk from them too! 

Rounded

Rounded is a easy accounting and invoicing software, made by freelancers, for freelancers and sole traders.

It has everything you need to make freelancing easier. No spreadsheets. No overwhelming software.

I use Rounded to send invoices, track expenses, get paid, and have a stress-free tax time, all in one place.

Get Rounded.

Moo Printing

I use Moo to print luxe Business Cards, postcards, stickers and more.

You can choose things like triple-thick luxe paper, modern design templates and ultra-jazzy finishes like gold foil and spot gloss.

Shop now and get 25% off your first order.

ClassPass

Prior to ClassPass I used to pay close to $300 per month for a gym membership and personal training!

I now pay $49 per month via ClassPass to book into a bunch of different studios and gyms – without being locked into a gym membership.

I mostly use it for yoga to counteract my rowing training. Honestly, the best decision ever!

Trial ClassPass for a month – and if you become a paid subscriber I’ll get a small perk too.

Ororo

I once went to a doctor to ask why I was so cold all the time, he just said I was a cold person. So, to counteract my coldness – I wear heated apparel by Ororo. I’ve been wearing their products for years.

It’s like wearing a electric blanket around town. OMG. Next fucken level.

So, if like me, you also don’t like freezing your arse off when outside (heck even inside!) then here’s a 20% discount for you to own some high tech clothing too.

Download my studio menu to view prices and a bunch of FAQs. 

DOWNLOAD STUDIO MENU

Downloadmy studio menu.

Includes details about my services, the estimated cost, typical project timelines and some answers to my frequently asked questions.  

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