About - elastic design
Freelance senior designer with over 15 years of creative experience to my name. Committed to strong design with a love of layouts, paper and colour to produce designs that communicate information clearly and effectively.
elastic design, bridget hoadley, graphic designer, northcote, melbourne, australia, logos, editorial and layout design,
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Design

My work is a forum for experimentation with contemporary design and art. I’m committed to strong design and love to use both organic and digital styles. I bring positive and eclectic experiences to my work, cultivating a taste for small pleasures and transformation with my kooky approach.

Newsletter

Layout

I love layouts. I love grids. I love hierarchies. And I love to push the boundaries of what I can create on two blank pages, using design elements to their full advantages to produce layouts that communicate information clearly and effectively, as well as being easy on the eye.

Branding

I’m constantly being asked to create new logos for small businesses and larger organisations. I love the entire process – from the creation of the logo to working on the bigger picture and selecting the colours, the typefaces to use, designing the stationery, and other collateral. And then the big finale of compiling it together in a brand style guide.

BACKGROUND

A bit more about me

I started to freelance as a design student with my own company, Elastic Design, and have been cranking the design cog for various clients and companies ever since.

But wait. Go back. Born and raised in New Zealand, after finishing high school I worked in a frightfully posh school in Surrey, England, where I developed a taste for travel, warm beer, and mushy peas, and promptly enrolled myself in a travel consultancy course when I returned to the land of the long white cloud.

Twelve months later, I realised I’d spent most of my time doodling in my textbooks and on my exam papers, so put my love and, might I say, extreme talent for doodling to good use, and studied design. I now have over a decade of design experience to my name.

View my curriculum vitae.

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  • Bridget is always an original designer with an ability to bring unexpected and delightful solutions to challenging briefs.

    - Peter Jordaan (ex Creative Director, Adcorp Australia)

  • During the 3 years or so that I worked with Bridget, she first created disciplined and coherent Brand Guidelines, supported by simple and clear 'how to' application rules for the business units. Whilst always complying with these guidelines, Bridget then created a series of highly differentiated campaigns aimed at various target audiences and through differing media channels. Through this high level of creativity, Bridget has successfully injected vibrancy and personality to a previously very flat brand. On top of which she works incredibly fast, gets it right first time and is a highly collaborative and fun person to have in a team.

    - Valerie Beeck (ex General Manager, Marketing and Development, Independence Australia)

  • Bridget worked for Adcorp as part of our design team, bringing fresh ideas and a welcome approach to the delivery of creative solutions to a vast array of clients across employment, property & retail and automotive categories. Our resident ‘doodler’, Bridget consistently demonstrated the ability to think differently - a valued trait at Adcorp. Fun to have around, well liked and creative, I can happily recommend Bridget and her work.

    - Matthew Mellor (ex COO, Adcorp Australia)

  • Bridget is an extremely talented individual, with amazingly creative abilities. Her designs have time and time again blown me away.

    - Brie Mason (ex Account Manager, Adcorp Australia)

  • Kamp KrakenKamp Kraken
  • Independence AustraliaIndependence Australia
  • BrownTrout PublishersBrownTrout Publishers
  • Carte BlancheCarte Blanche
  • eOneeOne