Kia ora, I’m Bridget Hoadley, the human behind Elastic Design – a multidisciplinary design studio (currently) based in Melbourne, Australia.
I’m a creative designer, illustrator and dyslexic thinker (it’s my super power) working with folk on print design, brand design, illustration, and art calendars, amongst other things.
My journey began over two decades ago when I discovered a passion for design and creative thinking. As a dyslexic thinker, I’ve always seen the world differently, processing information and connecting ideas in innovative ways. I’ve learned early on to embrace my unique strengths, developing a talent for crafting powerful narratives and bringing clarity to complex messages through design.
The name Elastic Design reflects my ability to stretch my creative muscles across disciplines, excelling at branding, illustration, and beyond.
At the core of Elastic Design is my straight-up, no fuss approach. I believe in clear communication, both in our designs and our interactions. I draw on my dyslexic superpowers, seeing the big picture and conveying impactful stories with simplicity and heart. My designs are insightful, compelling, and always created with real human needs in mind.
After years of growth and learning, I lead Elastic Design with the same curiosity, empathy and passion that sparked my journey. Guided by my unique perspective, Elastic Design continues to create designs that make meaningful connections and shape a better future.
Creative mindset
Dyslexic thinking
No fuss ethos
Industries
- Media/Publishing
- Events/Festivals
- Not-for-profit
- Higher Education
- Disability/Aged Care
- IT/Software
- Retail
- Artists/Galleries
- Health and wellbeing
- Sports tech
- Clubs/communities
Brands
- Bluey (BBC)
- Forever Friends (Hallmark)
- Me To You (Carte Blanche)
- Peppa Pig (eOne)
- Holden
- Ford
- Doctor Who (BBC)
- Priceline Pharmacy
- plus others
Skillset
- Branding
- Graphic Design
- Digital Design
- Books/Magazines
- Illustration
- Creative Direction
- Publication Design
- Strategy
- Marketing
- Project Management
- Event Decor
- Event Management
Download our studio menu to view our prices, our process and FAQs.
Below are some of the tools I use in my business
Some are affiliate links which means I get a small kickback and some are just awesome.
Asana
It helps me stay on track with projects, client work and even my own business strategy!
Side note: I also offer Project Management services if you need some support using the platform.
No affiliate links here – just a platform that I truely believe will help you streamline your workflow. Get Asana.
Planoly
I use the social media scheduling tool ‘Planoly’ to post to all my channels – and a few of my clients too!
I’ve used a few freebies in the past including the Meta Business Manager, however always come back to Planoly because it’s so easy to schedule posts, and view insights. Also the support is top notch too.
Dropbox
I use Dropbox to back up my files, to share large files with others and even request files from others to save directly to my account.
I already have a TON of space on Dropbox so don’t need anymore, but if you’re new to Dropbox and need an extra space (500mb) click this referral link.
Skillshare
Which makes sense why I have a Skillshare account – an online learning community with classes in design, business and marketing, etc. Soo good!
If you’re keen to try Skillshare and get one month premium free.
Adobe Creative Cloud
Woah! Shock horror! Yes, as a creative designer I use professional software to create artwork, you’ll see no Canva templates here.
I mostly use InDesign, Photoshop, Illustrator, XD, Acrobat, Bridge, Rush and Adobe Express.
Rounded
It has everything you need to make freelancing easier. No spreadsheets. No overwhelming software.
I use Rounded to send invoices, track expenses, get paid, and have a stress-free tax time, all in one place.
Moo Printing
You can choose things like triple-thick luxe paper, modern design templates and ultra-jazzy finishes like gold foil and spot gloss.
Ventra IP
They are complete breathe of fresh air when it comes to customer service that’s available 24/7 (and no bots!), real technical support (the team are based in Melbourne) or just general account management.
Super easy to deal with, plus they’re 100% Australian owned and operated.
Try them yourself for at least 60 days and I’ll get a small perk from them too!
Design Calendar
- Connect with creatives who care about the same things you do
- Access exclusive interviews with creatives from around the world
- Attend community workshops, talks and wellness sessions
- Join community initiatives that are making a difference in the world
ClassPass
I now pay $49 per month via ClassPass to book into a bunch of different studios and gyms – without being locked into a gym membership.
I mostly use it for yoga to counteract my rowing training. Honestly, the best decision ever!
Trial ClassPass for a month – and if you become a paid subscriber I’ll get a small perk too.
Ororo
It’s like wearing a electric blanket around town. OMG. Next fucken level.
So, if like me, you also don’t like freezing your arse off when outside (heck even inside!) then here’s a 20% discount for you to own some high tech clothing too.