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Kia ora, I’m Bridget Hoadley, the human behind Elastic Design – a multidisciplinary design studio (currently) based in Melbourne, Australia.

Bridget with blue hair sitting on a stool, with a white brick background.

Why choose Elastic Design

I’m a creative designer, illustrator and dyslexic thinker (it’s my super power) working with folk on print design, brand design, illustration, and art calendars, amongst other things.

My journey began over two decades ago when I discovered a passion for design and creative thinking. As a dyslexic thinker, I’ve always seen the world differently, processing information and connecting ideas in innovative ways. I’ve learned early on to embrace my unique strengths, developing a talent for crafting powerful narratives and bringing clarity to complex messages through design.

Our name Elastic Design reflects our ability to stretch our creative muscles across disciplines, excelling at branding, illustration, and beyond.

At the core of Elastic Design is our straight-up, no fuss approach. We believe in clear communication, both in our designs and our interactions. We draw on my dyslexic superpowers, seeing the big picture and conveying impactful stories with simplicity and heart. Our designs are insightful, compelling, and always created with real human needs in mind.

After years of growth and learning, I lead Elastic Design with the same curiosity, empathy and passion that sparked my journey. Guided by my unique perspective, Elastic Design continues to create designs that make meaningful connections and shape a better future.

Creative mindset

With over two decades experience, I’m able to excel in every stage of the design process, from strategic thinking through the developing ideas and refining them for the world to see.

Dyslexic thinking

It’s my super power. Those of us with dyslexia see the world differently. We process information in more divergent, creative and lateral ways. We make sense of the big picture – to connect stories and see patterns in narratives where others may not, and we use our dyslexic strengths to create powerful and clear messages that drive change.

No fuss ethos

I have a strong, straight up, no fuss ethos. Clear communication is at the heart of what I do as a designer, not just when creating designs but also in my everyday life.

Industries

  • Media/Publishing
  • Events/Festivals
  • Not-for-profit
  • Higher Education
  • Disability/Aged Care
  • IT/Software
  • Retail
  • Artists/Galleries
  • Health and wellbeing
  • Sports tech
  • Clubs/communities

Brands

  • Bluey (BBC)
  • Forever Friends (Hallmark)
  • Me To You (Carte Blanche)
  • Peppa Pig (eOne)
  • Holden
  • Ford
  • Doctor Who (BBC)
  • Priceline Pharmacy
  • plus others

Skillset

  • Branding
  • Graphic Design
  • Digital Design
  • Books/Magazines
  • Illustration
  • Creative Direction
  • Publication Design
  • Strategy
  • Marketing
  • Project Management
  • Event Decor
  • Event Management

Ready to work with Elastic Design?
Download our studio menu for prices and next steps.

Below are some tools I use in my business – that you might also like to use.

Some are affiliate links which means I get a small freebie – or some are just awesome.

Asana

With a deep love for being organised and getting shit done – I LOVE using Asana.

It helps me stay on track with projects, client work and even my own business strategy!

Side note: I also offer Project Management services if you need some support using the platform.

No affiliate links here – just a platform that I truely believe will help you streamline your workflow. Get Asana.

Planoly

I use the social media scheduling tool ‘Planoly’ to post to all my channels – and a few of my clients too!

I’ve used a few freebies in the past including the Meta Business Manager, however always come back to Planoly because it’s so easy to schedule posts, and view insights. Also the support is top notch too.

Sign up to Planoly – they have free and paid plans.

Dropbox

I store my files in Dropbox – so that they’re accessible from anywhere and on any device.

I use Dropbox to back up my files, to share large files with others and even request files from others to save directly to my account.

I already have a TON of space on Dropbox so don’t need anymore, but if you’re new to Dropbox and need an extra space (500mb) click this referral link.

Skillshare

I love to learn new things, I’m someone who is curious about the world and what’s around me.

Which makes sense why I have a Skillshare account – an online learning community with classes in design, business and marketing, etc. Soo good!

If you’re keen to try Skillshare and get one month premium free.

Adobe Creative Cloud

Woah! Shock horror! Yes, as a creative designer I use professional software to create artwork, you’ll see no Canva templates here.

I mostly use InDesign, Photoshop, Illustrator, XD, Acrobat, Bridge, Rush and Adobe Express.

Rounded

Rounded is a easy accounting and invoicing software, made by freelancers, for freelancers and sole traders.

It has everything you need to make freelancing easier. No spreadsheets. No overwhelming software.

I use Rounded to send invoices, track expenses, get paid, and have a stress-free tax time, all in one place.

Get Rounded.

Moo Printing

I use Moo to print luxe Business Cards, postcards, stickers and more.

You can choose things like triple-thick luxe paper, modern design templates and ultra-jazzy finishes like gold foil and spot gloss.

Shop now and get 25% off your first order.

Ventra IP

I host all my websites through VentraIP, honestly I couldn’t fault them!

They are complete breathe of fresh air when it comes to customer service that’s available 24/7 (and no bots!), real technical support (the team are based in Melbourne) or just general account management.

Super easy to deal with, plus they’re 100% Australian owned and operated.

Try them yourself for at least 60 days and I’ll get a small perk from them too! 

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Design Calendar

Design Calendar is an online design community which allows you to connect with other creatives remotely, who share your passion for ideas and desire to make an impact.

  • Connect with creatives who care about the same things you do
  • Access exclusive interviews with creatives from around the world
  • Attend community workshops, talks and wellness sessions
  • Join community initiatives that are making a difference in the world

Join Design Calendar.

ClassPass

Prior to ClassPass I used to pay close to $300 per month for a gym membership and personal training!

I now pay $49 per month via ClassPass to book into a bunch of different studios and gyms – without being locked into a gym membership.

I mostly use it for yoga to counteract my rowing training. Honestly, the best decision ever!

Trial ClassPass for a month – and if you become a paid subscriber I’ll get a small perk too.

Ororo

I once went to a doctor to ask why I was so cold all the time, he just said I was a cold person. So, to counteract my coldness – I wear heated apparel by Ororo. I’ve been wearing their products for years.

It’s like wearing a electric blanket around town. OMG. Next fucken level.

So, if like me, you also don’t like freezing your arse off when outside (heck even inside!) then here’s a 20% discount for you to own some high tech clothing too.