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Designer, illustrator and dyslexic thinker.

(it’s like a super power).
Me. Bridget. A 40-something-year old graphic designer with long blue hair and a zebra pattern sweater on. Elastic Design is my freelance business.

Popular services

Bridget Hoadley, the human behind Elastic Design, is a creative designer, illustrator and dyslexic thinker working with folk on print design, branding, illustration, and art calendars, amongst other things.

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Candela Cuban Dance logo on a sign outside a brick building.
CrewLAB logo on a variety of objects (black t-shirt, mobile phone and tote bag) all placed on a yellow background.
Intelligent Entrepreneurship logo on a variety of objects (a letterhead, lanyard, business cards and gift box. Dotted about are a pile of yellow paper clips, a orange toy rocket and a blue pencil.
Icon of a colour swatch book.

Premium branding

I’ve got years of experience helping businesses just like yours create the look and feel that will help you stand out in your industry. I’ll work with you to create a brand that is true to your vision while also meeting the needs of your customers.

I’ll work with you from start to finish to create an identity that will work for your business now and in the future. I’ll even make sure your logo looks great on social media, so it gets seen by more people!

LET'S GO
Icon of a calendar datepad.

Custom calendars

I’ve been producing calendars for over ten years for artists, small businesses and international brands. Let me use my knowledge and experience to create a calendar that showcases your art – or business – in a style that best fits you.

In partnership with BrownTrout Publishers, I also produce their New Zealand Art Calendar titles each year.

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Icon of a computer screen with a wiireframe.

Print design and marketing assets

My expertise lies in print design, where I specialise in creating impactful marketing collateral for businesses.

Whether it’s brochures, flyers, posters, slide decks, or graphics for clothing and merchandise — I’m here to bring your vision to life with innovative design and impeccable attention to detail.

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Icon of a computer with a wireframe on the screen.

High-converting digital assets

With extensive experience in designing and building high-converting websites, I specialise in creating digital assets that not only look great but also drive results.

From full-scale websites and landing pages to email templates and banner ads, I’ve crafted designs that engage audiences and maximise conversions. My focus is always on blending creativity with functionality to deliver solutions that meet your goals and resonate with your audience.

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Custom Mt Victoria house illustration
Custom stripey letters
Custom It's Intermission Time, Folks illustration
CrewLAB custom illustrations
Custom Red Rope Illustration
Sisu Botanicals custom illustrations
Icon of a mug with a pencil, ruler and paint brush inside.

Custom illustration

Whether you need a quirky character for your social media campaign or a vibrant pattern to adorn your packaging, consider me your personal genie granting your creative wishes!

My illustrations are tailor-made to perfectly capture your brand’s essence, your unique voice, or that story you’ve been itching to tell the world. Together, we’re gonna take your project from zero to hero, and I couldn’t be more excited to embark on this creative adventure with you!

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About

Solving problems

since forever

Kia ora, I’m Bridget Hoadley, the human behind Elastic Design, a multidisciplinary design studio (currently) based in Melbourne, Australia.
I’m a creative designer, illustrator and dyslexic thinker working with folk on print design, branding, illustration, and art calendars, amongst other things.

I’m super curious about the world and have a strong, straight up no fuss ethos – you won’t find any pressed suits here.

about me
Bridget with blue hair sitting on a stool, with a white brick background.

"Quintessential, quirky and quality! Bridget is a born project manager, economic in the use of time, creative in the capture of the meaning of things and empathetic to the culture of each company with whom she works. As the designer for our African Children’s Stories she has a heart for our children’s life experience, a true eye for their identity and integrates design reflecting the African communities in which we work."

Di Fleming AM, Ducere Foundation

“Bridget created a series of highly differentiated campaigns aimed at various target audiences and through differing media channels. Through this high level of creativity, Bridget has successfully injected vibrancy and personality to a previously very flat brand. On top of which she works incredibly fast, gets it right the first time and is a highly collaborative and fun person to work with.”

Valerie Beeck, Independence Australia

“Bridget initially worked with me to create a new list of calendar titles – this started at five titles and has grown to the production of over 100 titles each year. Her excellent technical skills in design, production and software – and knowledge of file and image specifications for print and digital usage have ensured that we provide quality manufacturing and 100% accuracy in our products.”

Jane Pennells, BrownTrout Publishers

"Bridget has been an invaluable collaborator and leader in driving the success of our design and marketing campaigns. Her strategic guidance and industry expertise have consistently helped us surpass our goals. Bridget’s ability to combine creative problem-solving with practical execution has been a game-changer for our team."

Simon Hoadley, CrewLAB

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