UCLA Mens Rowing - elastic design
Freelance senior designer with over 15 years of creative experience to my name. Committed to strong design with a love of layouts, paper and colour to produce designs that communicate information clearly and effectively.
elastic design, bridget hoadley, graphic designer, northcote, melbourne, australia, logos, editorial and layout design,
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UCLA Mens Rowing

September 2017, I was approached by the Head Coach* of UCLA Mens Rowing, to create a new logo for the crew to use on their apparel and marketing collateral.

I developed the logo while using various conflicting styles guides within UCLA. And in the process learnt all about the different bears of Los Angeles.

*also known as my brother.